外貿郵件群發主題

  

  

在外貿郵件群發中，外貿郵件群發主題是非常重要的，好的主題能夠大大提高郵件的打開率，下面就讓一米軟件來給大家分享一下常用的外貿郵件群發主題。


外貿郵件群發主題


一、郵件營銷有趣的主題


如果你的郵件主題能讓你的郵件訂閱者發笑，那么他們會很樂意的打開它。


幽默需要更多的思考和創造力，但它確實可以給你帶來更高的打開率。


以下是一些有趣的郵件主題…


Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)

OpenTable: “Licking your phone never tasted so good”

Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”

The Muse: “We Like Being Used”

Warby Parker: “Pairs nicely with spreadsheets”

UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.)

Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”

TicTail: “Boom shakalak! Let’s get started.”

Thrillist: “Try To Avoid These 27 People On New Year’s Eve”

Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”

Gozengo: “NEW! Vacation on Mars”

The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone. We hope.)


二、外貿郵件群發消費者痛點


如果你真的了解你的買家，你應該知道他們最大的痛苦點。利用這些痛點，讓郵件訂閱者通過為他們解決這個問題來打開你的電子郵件。


下面是一些為消費者痛點提供解決方案的電子郵件主題…


Pizza Hut: “Feed your guests without breaking the bank”

IKEA: “Where do all these toys go?”

IKEA: “Get more kitchen space with these easy fixes”

HP: “Stop wasting money on ink”

Sephora: “Your beauty issues, solved”

Uber: “Since we can’t all win the lottery…”

Thrillist: “How to Survive Your Next Overnight Flight”

Guess: “Wanted: Cute and affordable fashions”

Evernote: “Stop wasting time on mindless work”

Duolingo: “Learn a language with only 5 minutes per day”


三、外貿郵件主題直截了當


當有疑問不知道該怎么寫郵件主題時，讓你的主題簡單明，直接了當吧。可能與你認為的相反，這些“無聊”的主題實際上可以很好地轉換。


這里有一些很好的例子，提供了直截了當的的郵件主題…


Al Franken: “Yes, this is a fundraising email”

AYR: “Best coat ever”

Barack Obama: “Hey”

……這些“無聊”的主題在4000萬封電子郵件中表現最為出色，打開率在60%-87%之間…

“[Company Name] Sales & Marketing Newsletter”

“Eye on the [Company Name] Update (Oct 31 – Nov 4)”

“[Company Name] Staff Shirts & Photos”

“[Company Name] May 2005 News Bulletin!”

“[Company Name] Newsletter – February 2006”

“[Company Name] and [Company Name] Invites You!”

“Happy Holidays from [Company Name]”

“Invitation from [Company Name]”

  
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